1、摘要随着互联网的飞速的发展，人们的营销意识和对销售的概念也日益从所谓线下（off line）的传统行业逐渐的过度和参与到了线上（on line），O2O的模式和互联网+的概念更是一步一步的渗透到了人们生活的方方面面，校园也是如此。校园作为一个相对封闭狭小的学生社区，可能在一两年前，从传统行业的角度来说可能还是一个利好，因为学校的便利化，学校商业区的人口流动相对较大。但是随着互联网O2O模式的冲击，学生们也在逐渐改变着自己生活和消费的方式，“懒惰化”是互联网带来的改变，以往学生买水果可能是去学校的实体店，但现在有了送货上宿舍的服务，自然而然的改变了学生的消费习惯，商家为了生存，竞争也越来越激烈，
2、从线上到线下，展开了一场O2O大战，而这场抢夺市场的主要武器就是微信平台。关键词：互联网 营销 O2O 微信Abstract With the rapid development of the Internet, peoples awareness of marketing and sales concepts are also increasingly from the so-called offline (off line) over traditional industries and gradually involved in the on-line (on line), O2O pa
3、tterns and the Internet + the concept is a step by step penetrated into every aspect of peoples lives, the campus as well. As a relatively small campus student community closed, probably in a year or two, from the perspective of traditional industries it may still be a positive, because migration fa
4、cilitation school, the schools business district is relatively large. However, with the impact of the Internet O2O model, students are gradually changing the way they live and consumption, laziness is the change brought about by the Internet, students in the past may be the store to buy fruit to sch
5、ool, but now with delivery dormitory service, naturally alter the students spending habits, businesses in order to survive increasingly fierce competition from online to offline, launched a O2O war, and this is the main weapon to gain market micro-channel platform.Keywords: Internet, Marketing, offl
6、ine to online, wechat 目 录第一章绪论1.1.研究背景.11.2研究意义.21.3研究内容.2第二章 问卷设计和调查分析2.1研究内容对象. 32.2研究方法.32.3问卷设计.4第三章 问卷报告分析3.1消费者的态度.53.2从事微商的缘由.53.3消费者的偏好.63.4经营品类和现状.63.5购买的原因.73.6微商宣传营销方式.73.7不购买的原因.83.8微商的最大困难.8第四章 模拟搭建校园020平台4.1商业化接口（以嘉定校区为例).94.2水果店铺.104.3饭店外卖.114.4失物招领.114.5别墅轰趴.114.6电子产品维修.124.7福利天天送（二维码扫描送福利）.12第五章 结语（总结与展望)参考文献.13谢辞.14第一章：绪论1.1研究背景 互联网近几年在中国的发展速度之快之频繁，微博之后，微信兴起，由此的微信营销的发展速度也是非常惊人，尤其是随着智能手机的市场份额占据了目前中国手机市场的完全主导地位，2013年上半年，中国智能手机销售量达到2.14亿部，同比增长达到了120 %。在苹果商店和安卓上app下载量数据显示，微信理所当然的成为了当前下载量最多的
